Context

EmotionTrac analyzes facial expressions in real-time, second-by-second, by using a front-facing camera capturing an audiences true & immediate emotions while they view any type of video content. EmotionTrac hired TSL to build an application that captures the rare "immediate" non-bias reaction from an active audience. The real time perception, "the first impression" without the requirement for a conceptualized and potentially bias audience response.

The app leverages the power of artificial intelligence to transform the sales process, starting from the sales conversation. EmotionTrac analyzes the emotional reactions in video conversations, providing objective insights on the buyer’s sentiment and reactions to the presentation as well as their propensity to buy. The sales team can now have complete visibility into every deal and build successful strategies.