VUPULSE

Smart Links for TV & Movie Marketing

Components Used

  • Web
  • Scraper
  • API
  • API Documentation
  • Admin
  • Marketing

What We Did

VuPulse is a powerful API that interacts with shows and movies that are mentioned on websites. VuPulse recognizes the name of the show or movie and generates a VuCard for it. VuCards present information about the show or movie and provide viewers with direct links to entertainment providers that let them watch, record, or set a reminder for that program. Viewers can also share the show on social media using the VuCard, giving users a convenient way to spread the buzz about a show.

How We Did It

VuPulse has evolved from a universal API into a simple way to convert social media interactions into views and data.

VuCard

A VuCard represents a show or movie with information about the show. It allows the user to share that show via most major social media channels directly from the card with precomposed sharing dialogs. Each card can also be shared directly via its URL on social media and the post will automatically augment with content from the card. Most importantly, the card provides the user with direct links to various providers’ pages where they can watch, record, or set reminders for that show.

CONTENT SCRAPERS

Many of the TV providers do not provide easy, clean access to their data via APIs or even any other way at all. The scrapers developed for VuPulse, scrape all movies and TV shows from the eight largest TV providers and connect it with an IMDb data set.

MAKER SITE

Social media plays a huge part in promoting content and a platform. Each VuCard is configured to prefill social media posts with relevant information, such as show poster image, title, and description. The VuCards also allows users to share right from viewing the card to ease the process.

REPORT GENERATION

PDF reports can be generated and customized from the web portal including a variety of charts and tables. For reports representing larger datasets, the report data is generated in the background, then upon completion, an email notification goes out with links to the completed PDF as well as a google sheet with a data dump for easy interaction and analysis of the data.

IMPRESSION TRACKING

Implemented as an independent microservice to allow fast scaling and failover, the custom impression tracking platform uses real-time page loads and event-based interaction tracking which fingerprints users across sites.

REMOTE CONTROLLED CUSTOMIZATION

PDF reports can be generated and customized from the web portal including a variety of charts and tables. For reports representing larger datasets, the report data is generated in the background, then upon completion, an email notification goes out with links to the completed PDF as well as a google sheet with a data dump for easy interaction and analysis of the data.